While I urge you not to hate me for the fact that I’ve never really liked Ben & Jerry’s Ice Cream, and therefore have no personal stake in the game, I do recognize that their product is popular worldwide, and more relevant to this conversation, popular in Israel. I also know that if I did like the product, I definitely would have stopped using it when they chose to boycott Israel, and I would have found myself in a tough position now that their ice cream will once again be sold in Israel.
Unilever, Ben & Jerry’s parent company released the following statement. “The new arrangement means Ben & Jerry’s will be sold under its Hebrew and Arabic names throughout Israel and the West Bank under the full ownership of its current licensee.”
While I applaud the efforts of American Quality Products, Ltd. and its owner Avi Zinger, this whole thing leaves a very bad taste in my mouth. No pun intended. It feels a lot like a divorcing couple that got there because one person walked out of the marriage and then came back because they realized they need the economic benefits the marriage offered. You really want to say, thanks but not thanks.
But my quandary regarding the whole matter is quite obvious. While I’m still disgusted with Ben & Jerry’s, and I do not mean the actual taste of the ice cream, I also do not want to push a narrative that takes business away from an Israeli owned company. I guess I am just going to have to swallow it and say, great news. And again, I don’t mean the ice cream.
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